Import Guide
Importing alcoholic beverages to Mexico requires SAT tax stamps (marbetes), COFEPRIS permits, and NOM labeling compliance.
Register the product as an alcoholic beverage with COFEPRIS.
Apply for tax stamps (marbetes) from SAT. They're mandatory for all imported alcoholic beverages.
Labels must comply with NOM-142-SSA1 with alcohol content, health warnings, and importer data.
Classify based on beverage type, alcohol content, and origin.
Affix SAT tax stamps to each container before or during customs clearance.
Pay duty, VAT, and IEPS. IEPS for alcoholic beverages ranges from 26.5% to 53%.
Duties: wine 20%, beer 20%, spirits 20%. Additional IEPS: 26.5% (up to 14% ABV), 30% (14-20% ABV), 53% (over 20% ABV). With FTAs, duty may be 0%.
Request tax stamps well in advance; the process can take weeks
IEPS is a significant cost; include it in your viability analysis
EU wines may benefit from the Mexico-EU trade agreement
Each container must have its tax stamp visibly affixed